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Adopting Creative Communication as An Important Key for Brands during Pandemic
During the large-scale social restrictions (PSBB) and other social distancing activities, business players need to adapt and transform...
Dialogue Communications


Jangan Gegabah dan Bertindak Seperlunya, Kunci Penyampaian Komunikasi Eksternal di Masa Krisis
Istilah Fear of Missing Out (FOMO) seringkali ditemukan di kelompok sosial yang memandang eksistensi adalah kunci. Namun nyatanya, FOMO...
Dialogue Communications


Strategies in Building ‘Revenge Travel’
The Covid-19 global pandemic has hit the world economy in various sectors. One of the hardest hit sectors is tourism. Restrictions on...
Dialogue Communications


Brand Strategy to Win Millennials’ Heart during the COVID-19 Pandemic
The COVID-19 pandemic has created a unique opportunity for brands to get closer with millennials through positive impact strategies....
Dialogue Communications


How Female Leaders Handle Communication Strategy during COVID-19 Crisis in South Korea
South Korea has set an exemplary model to many countries in handling its national crisis amidst the COVID-19 pandemic. While other...
Dialogue Communications


Utilising Psychological Motivation to Create Positive Behaviour in the Society
The whole world is currently experiencing a difficult time in fighting against the COVID-19 pandemic. Patrick Fagan from the Capuchin...
Dialogue Communications


Rawan Terjebak Tone Deaf, Siasati Konten Promosi Kala Pandemi
Pelaku brand khususnya para tim pemasaran dituntut untuk mempertahankan bisnis sekaligus reputasi dalam kondisi apapun termasuk saat...
Dialogue Communications


Menelisik ‘Naik Daunnya’ Podcast sebagai Platform Komunikasi
Istilah podcast kini tak lagi asing bagi masyarakat, khususnya anak muda, di berbagai negara. Podcast bahkan menjadi salah satu media...
Dialogue Communications


Mentalitas Bertahan, Kunci Pemasar dan Penjual Pimpin Kebangkitan Setelah Krisis
Perubahan interaksi antara bisnis dan pelanggan selama krisis merupakan hal yang tidak terelakkan. Namun, bukan berarti tidak bisa...
Dialogue Communications


Menilik Potensi TikTok pada Branding di Tengah Pandemi
Situasi Social distancing telah memunculkan demam TikTok di seluruh negara termasuk Indonesia. Aplikasi yang sempat ‘termarjinalkan’ di...
Dialogue Communications


Brand Strategies to Promote Empathy and Stay on Consumer Radar
The spread of the COVID-19 that happened almost simultaneously in every country in the world today has suddenly put many industries in a...
Dialogue Communications


The Power of Digital “Experiential Marketing” to Stay in Touch with Consumer
Stepping into the second month of COVID-19 spread, the impact of this pandemic has shaked almost all aspects of life including the...
Dialogue Communications


Should we put public relations on hold during COVID-19?
COVID-19 has taken its heavy toll. This unprecedented event has pushed businesses and public-sector organizations to enforce “working...
Dialogue Communications
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